About Yogi
At Yogi, we empower some of the world's most iconic brands with AI-driven insights that turn consumer feedback into a powerful competitive edge. Our platform analyzes millions of data points from hundreds of sources—like product reviews, support tickets, surveys, and social media—transforming raw feedback into real-time, unified intelligence that's easy to act on. Brands like Nestlé USA, Microsoft, Liquid IV, Chomps, OLLY, MARS, and Kohler rely on us to stay ahead of emerging trends, outsmart competitors, and drive innovation—ensuring their products evolve with ever-changing consumer demands.
We're growing rapidly and positioned to shape the future of our industry. Join a passionate, hard-working team (including Forbes 30 Under 30 honorees) at the forefront of AI-powered consumer insights. Backed by top investors, we've been featured in TechCrunch, Bloomberg, Forbes, the NY Times, and more. With a bold vision ahead, we need bright minds to help us achieve it.
If you want to shape the future of consumer insights and work alongside leading brands to influence their success, we'd love to meet you.
About the Role
This is a high-impact, roll-up-your-sleeves role for someone who loves strategy but lives for execution. You will be the engine that turns Yogi's positioning, content, and GTM motion into tangible output that moves pipeline.
Responsibilities
Market Intelligence & Competitive Insights
- Actively monitor market shifts, competitive moves, buyer behavior, and customer feedback to identify opportunities to differentiate Yogi.
- Translate insights directly into actionable positioning, content themes, and GTM plays.
Messaging, Positioning & Persona Development
- Own and evolve Yogi's messaging architecture, personas, and buyer journeys.
- Convert insights into crisp, practical messaging frameworks that can be immediately used by Sales, Product, and Marketing.
- Regularly update battlecards, talk tracks, and positioning as the market evolves.
Content Creation (Execution-Focused)
- Personally produce high-quality content—web copy, landing pages, one-pagers, case studies, videos scripts, blogs, LinkedIn content, and more.
- Maintain and execute the content calendar with consistency and speed.
- Operate as Yogi's primary storyteller, turning complex concepts into compelling narratives for CPG buyers and beyond.
Go-to-Market Execution
- Partner closely with Product and Sales to plan and execute GTM motions for new audiences, features, enhancements, and releases.
- Build the launch materials yourself—messaging, collateral, email sequences, sales decks, FAQs, and internal enablement.
- Ensure launches are coordinated, on time, and measured.
Sales Enablement
- Build and maintain all sales collateral: decks, one-pagers, battlecards, comparison sheets, playbooks, and pitch talk tracks.
- Train the BDR and Sales teams on new messaging and GTM materials.
- Ensure Sales always has the right content at the right time—and that it's clear, current, and compelling.
Thought Leadership & Brand Elevation
- Develop original perspectives that position Yogi as the leader in consumer insights, AI, and the future of CPG decision-making.
- Write thought leadership content yourself and support leadership with speeches, posts, and event narratives.
- Pull storylines from Yogi's data and turn them into webinars, blogs, talks, emails, and reports.
Analytics, Reporting & Optimization
- Track performance across content, campaigns, GTM launches, and enablement initiatives.
- Analyze what's working, what's not, and make fast adjustments.
- Build dashboards or reporting cadences to communicate impact internally.
Cross-Functional Leadership
- Operate as the connective tissue across Product, Sales, Marketing, and Leadership.
- Influence and lead strategically—while simultaneously being the one who executes the work.
- Manage freelancers or vendors as needed, ensuring high-quality output without bottlenecks.
You'll Thrive Here If...
- Demand generation mindset with a track record of driving measurable pipeline.
- Creative thinker who brings unconventional, stop-and-think ideas to life.
- Strong storyteller who can turn complex insights into clear, emotionally resonant narratives.
- Bias for action — executes quickly, owns outcomes, and makes things happen.
- Collaborative partner who thrives in fast feedback loops and isn't afraid to challenge or push back.
- Resourceful and systems-savvy, able to figure things out and navigate tools with ease.
- Audience-centric marketer with intuition for CPG personas and business context.
- Social-native — understands LinkedIn dynamics and can drive modern, algorithm-aware campaigns.
Why Join Yogi?
🚀 Make an Impact: Play a key role in defining and elevating Yogi's product marketing & content strategy
📈 AI is at our core: We believe in our AI-forward culture—both for the betterment of our team and our customers.
🤝 Collaborative Team: Join a fast-growing startup where your ideas matter and your work drives real results.
🚀 A+ Tech Stack: Work with best-in-class tools for content creation and demand gen.
💰 Great Benefits: Yogi offers a competitive salary, performance incentives, and unlimited PTO.
🤝 Team Meetups: We're remote-friendly but invest in bringing the team together regularly.
Yogi is an equal opportunity employer. We are committed to fostering an inclusive, diverse workplace.
